MARKET ASSESSMENT
In assessing a market, we quickly identify market share among competitors, market size, market trends, and other related dynamics. Our in-depth research supports client decisions related to new market entry, development of new offers or solutions, expansion of share in existing markets, understanding competitive positioning and value propositions, identification of emerging technologies, and identifying key market trends.
Typical projects: Clinical pipline analysis; Sales strategy analysis, Identification of best-in-class programs; Identification and analysis of acquisition and investment opportunities
VOICE OF THE CUSTOMER
Our research delivers absolute clarity related to customer satisfaction, customer preferences, and key buying factors and criteria, opinions related to other suppliers and their value proposition, future buying intentions, and identification of new entrants in the marketplace. Our anonymous approach with each customer allows us to capture unbiased opinion and perspective, to effectively retain, penetrate, or growth the customer-base in your market of interest. Our clients get the true “voice of the customer.”
Typical Projects: Customer purchase decision criteria; Price and value analysis, Identification of unmet needs for product development; Sales strategy evaluation and efficacy measurement
COMPETITIVE ASSESSMENT
We develop insights related to understanding your market share, and how your proposition stands out in a crowd. We keep an eye on market developments to develop strategies to allow you to outperform and outmaneuver key players. Typical projects are customized and focused.